ORANGE We were invited to think about the mobile phone experience. Phone companies were relying on offering the latest handsets and constantly cutting prices to hold onto and attract customers, this is a business model that has to change.

Unscripted We came up with the idea of ‘Unscripted’. This would be a brave move by Orange, it would rely on customers providing the content and taking ownership of the brand. Which in turn would give them a feeling of control and loyalty towards the brand.