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We were invited to think about the mobile phone experience. Phone companies were relying on offering the latest handsets and constantly cutting prices to hold onto and attract customers, this is a business model that has to change.
We came up with the idea of ‘Unscripted’.
This would be a brave move by Orange, it
would rely on customers providing the content
and taking ownership of the brand. Which in
turn would give them a feeling of control and
loyalty towards the brand.