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The computer character Megaman (Rockman in Japan) had been about for over 15 years.
It had seen success but had never lived up to
it's true potential.

We were brought on board to create very simple guidelines and a bold look to help with the
marketing of this product.

T Shirts
The Megaman characters were great.
We felt they were one of the strongest assets
the brand had. Wherever possible we would
celebrate this by literally making the hero,
the hero of the brand!